Brand & Trademark

Mend Trademark Guidelines

These guidelines govern how the Mend name, logo, and brand assets may be used by partners, press, and third parties. When in doubt, reach out before publishing.

Questions about usage? Contact us at marketing@mend.com

Overview

Mend's trademarks include the Mend name, the Mend wordmark, and the Mend app icon. These assets are protected intellectual property. You may use them only in the ways described on this page, and only in a manner that accurately represents Mend and does not create confusion about the source or sponsorship of your product or service.

No prior approval is required for uses that comply with these guidelines. For any use not covered here, including co-branded materials, advertising campaigns, merchandise, or modified versions of the logo, written permission from Mend is required. Email marketing@mend.com.

Permitted and Prohibited Uses

The following rules apply to all uses of the Mend name and logo by third parties.

Permitted
  • Referring to Mend by name in editorial, press, or news coverage
  • Using the Mend logo in a partner directory or integration listing
  • Displaying the Mend logo on a page that describes a certified integration with Mend
  • Using the logo in a press kit or investor presentation to describe a business relationship with Mend
  • Linking the Mend logo back to mend.com
Prohibited
  • Using the Mend logo as part of your own product name, logo, or company name
  • Modifying, distorting, recoloring, or recreating the logo in any way
  • Using the logo to imply endorsement, sponsorship, or affiliation not authorized by Mend
  • Placing the logo on merchandise, apparel, or physical goods without written permission
  • Using the logo in any way that is misleading, defamatory, or disparaging to Mend
  • Registering any domain, social handle, or app name that includes "Mend" without written permission

Logo Usage Rules

Follow these rules whenever you display the Mend wordmark or app icon.

Do
  • Use the approved logo files provided below without modification
  • Use the full color logo whenever possible; reserve the black or white versions only when legibility or accessibility demands it, or when the medium is limited to black and white (such as print, fax, or embossing)
  • Maintain clear space equal to the height of the "m" on all sides of the wordmark
  • Scale the logo proportionally and never stretch or compress it
  • Use the app icon (square format) for app store listings, favicons, and profile images
  • Ensure the logo is legible and not placed over busy or low-contrast backgrounds
Do Not
  • Rotate, skew, or apply effects such as drop shadows, outlines, or gradients to the logo
  • Place the logo on a background that reduces legibility
  • Use the logo at a size smaller than 120px wide (wordmark) or 24px (app icon)
  • Use an outdated or unofficial version of the logo
  • Recreate the logo in a different typeface or attempt to approximate it
  • Combine the Mend logo with another logo in a way that implies a merged entity
Clear Space Diagram
Mend wordmark clear space diagram showing the height of the 'm' as the required minimum clear space on all sides

The minimum clear space around the Mend wordmark is equal to the height of the lowercase "m" in the logo. No other logos, text, graphics, or page edges should appear within this zone.

Logo Downloads

Use only these approved files. Do not alter them in any way. All files are provided in SVG (vector, scalable) and PNG (raster, 512px) formats.

Mend wordmark full color
Wordmark — Full Color
Use on dark backgrounds
SVG PNG
Mend wordmark black
Wordmark — Black
Use on light backgrounds
SVG PNG
Mend wordmark white
Wordmark — White
Use on dark or colored backgrounds
SVG PNG
Mend app icon full color
App Icon — Full Color
Use for app stores, profile images, favicons
SVG PNG
Mend app icon black and white
App Icon — Black & White
Use when color reproduction is not available
SVG PNG

Naming and Referencing Mend

When referring to Mend in writing, follow these conventions.

Correct Usage
  • Write "Mend" with a capital M when referring to the company or platform
  • "Powered by Mend" or "Built with Mend" for integration references
  • "Mend's platform" or "the Mend platform" when referring to the product
  • Use "Mend" as an adjective, not a noun: "Mend software," not "a Mend"
Incorrect Usage
  • Do not write "mend," "MEND," or "MeNd"
  • Do not abbreviate or shorten the name (e.g., "M" or "MND")
  • Do not use possessives in a way that implies ownership: avoid "Mend's customer" to mean your own customer

Questions and Permissions

If your intended use is not covered by these guidelines, or if you are unsure whether your use is permitted, contact us before publishing.

Send all trademark and brand usage inquiries to marketing@mend.com. Include a description of the intended use, the context in which the logo or name will appear, and any relevant mockups or materials. We typically respond within 3 to 5 business days.